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Dimensions |
Required Files |
Size or Length |
Loop/
Time
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Media Types Accepted |
Audio Accepted |
3RD Party Serving |
| Skyscraper |
120x600 or
160x600 |
.jpg/.gif/rich media, 3rd
party tag, clickthrough URL |
30k |
2 loop
15 sec |
All Rich Media except DHTML. |
User Enabled Audio Streams Only |
Y |
Additional Notes: See banner ad policy below.
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| Leaderboard |
728x90 or
468x60 |
.jpg/.gif/rich media, 3rd
party tag, clickthrough URL |
30k |
2 loop
15 sec |
All Rich Media except DHTML. |
User Enabled Audio Streams Only |
Y |
Additional Notes: See banner ad policy below.
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| Box Ad |
336x280
|
.jpg/.gif/rich media, 3rd
party tag, clickthrough URL |
30k |
2 loop
15 sec |
All Rich Media except DHTML. |
User Enabled Audio Streams Only |
Y |
| Additional Notes: See rich media specification below. |
HTML
Newsletter
Skyscraper |
160x600 or
336x280 |
Standard .gif only |
30k |
Static gif or jpeg |
Only Standard .gif |
No |
N |
| Additional Notes: Please include a click-through URL. |
Text Newsletter
Message" |
4 text lines 200 char. max(includes spaces) |
Click-through URL |
N/A |
N/A |
N/A |
N/A |
N |
| Additional Notes: Please include a click-through URL. |
Video Ad -
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320x240 |
Windows Media File - 29 frames per second - Encoded for a maximum bitrate of under 300kbps |
15 sec |
N/A |
Contact for details |
Contact for details |
N |
| Max 2 different video streams total per campaign |
Video Channel
Companion Ad
|
336x280 |
.gif/rich media, 3rd party tag, clickthrough URL |
30k |
2 loop
15 sec |
All Rich Media except DHTML |
no |
Y |
| Additional Notes: See banner ad policy below. |
General Information
Banner Policy
Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Euromoney Institutional Investor Plc and Institutional Investor Inc. and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should spawn a new browser window when clicked upon.
Changes and Cancellations
All creative materials must be received at least 5 business days prior to the launch of the campaign. If creative is delayed, Euromoney Institutional Investor Plc and Institutional Investor Inc reserves the right to extend the campaign end date by same number of days creative was delayed.
Rejecting Creative
Euromoney Institutional Investor Plc and Institutional Investor Inc reserves the right to approve all ad creatives which will run on Emii.com. Emii.com reserves the right to reject any creative that does not follow Emii.com specs.
SWF File Policy
Emii.com will accept up to three creative executions per ad size, with one unique URL per creative, per campaign.
We will provide click through data for each placement.
The following files must be trafficked: .swf, backup .gif, click-through URL.
Emii.com will create the HTML which calls the .swf creative. Emii.com will not be responsible for counting clicks on .swf creatives that are not trafficked to this spec. Please see the bottom of the page for more details.
3rd Party Tag Policy:
Emii.com will accept and traffic up to three tags per placement, per campagin.
Late Creative
EMII will not guarantee the start date for late creative.
Expanding Banner - User Initiated
General Specs
• Creative should clearly state “Roll Over/Peel Me For More info” (or something similar).
• A maximum of 30% of the banner can contain the hotspot. The hotspot must be on/around the area that says “Roll Over/Peel Me For More info”.
• If running a wrapper on a page, only one banner can expand by mouse roll-over.
• Panel should disappear upon user scroll off.
• Size: 35 K max file size.
• We only accept one expanding RM banner per wrapper/page.
• We accept the following: Pointroll, Eyeblaster, Klipmart, Unicast, Interpolls, United Virtualies Shoskele, Eyewonder, Dart, and Atlas.
• Audio must be user-initiated on mouse click
• Mute button required
Horizontal panel
• Panel will expand downwards from the 728x90 ad placement within the pages of Emii.com.
• Drop Down/ Peel Back panel should not exceed 728x200 pixels in total, banner inclusive.
Vertical panel
• Panel will expand to the left of the 120x600 or 160x600 ad placement within the pages of Emii.com.
• Expanding panel should not exceed 240x600 pixels in total, banner inclusive.
Large Box
• Panel will expand downwards and/or to the left from the 300x250 ad placement within the pages of Emii.com
• Expanding panel should not exceed 600x500 pixels in total, banner inclusive.
Rich Media - Non User Initiated
Ad Formats: Floating ad / with reminder
| Allowed dimensions |
• 400x400 pixels
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| Accepted reminder types |
• Floating, Banner
• Floating reminder size should not exceed 200x200 pixels, or banner size
(728x90, 160x600, 120x600)
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| Max Play duration |
• 10 sec, must disappear after a max of 10 seconds |
| Close Button |
• Required |
| Audio |
• Audio must be user initiated on mouse click |
General
| Accepted types |
• We accept the following: Towel Boy and Bad Boy Pointroll creative, Eyeblaster, Unicast, Klipmart, Interpolls, United Virtualies Shoskele, Eyewonder, Dart, and Atlas. |
| Accepted Ad Formats |
• Floating ad, Expandable banner, Polite banner, Standard banner |
| Not accepted Ad Formats |
• Window ad, Commercial break, Wallpaper ad, VideoClip ad |
| Lead time |
• 4 days |
| Maximum file size |
• 100KB |
| Accepted Flash versions |
• Flash 4, Flash 5, Flash 6, Flash 7 |
| Close Button |
• Close button must have non transparent background
• Delayed appearance of the Close button is not allowed
• The minimal Close button size is 40x40 pixels
• Close button should have "Close" text
• Close button should have "X" symbol
• Close button location can be any location |
| Reminder |
• Max Play duration for Reminder:10 seconds |
| Video Specifications |
• Max bits per second: 550 Kbps
• Max video movie length: 15 sec |
Creating a Flash Ad that is not 3rd party served
In order for Emii.com to properly track clicks for advertisers using .swf files, we do some initial testing. When we receive the .swf files, the first step for us is to check if the files click through. If they do, this indicates that a click-through URL has been assigned to the .swf by the creative agency or client. When this happens, Emii.com is not able to insert the click-through URL, and therefore we cannot track or report on the clicks or click-through rates.
Any click-through URLs should be assigned to the creative by Emii.com. We will be able to embed our ad server tracking code along with the destination URL. If the advertiser assigns the click-through URL to the .swf file, Emii.com will not be able to report clicks or measure click-through rates.
Single Click To assign a clickTAG for your advertisement
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The Flash File (.fla extension) must first be modified. |
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The clickTAG is the tracking code assigned by the ad-serving network to an individual ad.
The clickTAG allows the network to register where the ad was displayed when it was clicked on.
This click-through data is reported to the ad servers so advertisers may determine the effectiveness of their campaign. |
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The code below will allow ad-serving networks to dynamically assign a clickTAG to their ad. |
Flash MX/Flash 6
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In this example, a getURL action is being assigned to a button that will navigate the browser to [clickTAG]. The getURL(clickTAG) statement appends the variable data passed in via the OBJECT EMBED tag and navigates the browser to that location. It is the tracking code assigned by the ad-serving network, which allows them to register a user's click on that advertisement.
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The expression box must be checked for the clickTAG variable to work properly. See picture below. |
In order to have a new browser window open when clicking on the banner,
choose "_blank" by the window option in the action window. See picture below.
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Flash MX 2004/Flash 7
| • |
In this example, a getURL action is being assigned to a button that will navigate the browser to [clickTAG]. The getURL(clickTAG,"_blank") statement appends the variable data passed in via the OBJECT EMBED tag and navigates the browser to that location. It is the tracking code assigned by the ad-serving network, which allows them to register a user's click on that advertisement.
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| • |
The url variable, clickTAG should be inserted without "" for the creative to work properly. See picture below. In order to have a new browser window open when clicking on the banner, enter "_blank" for the window variable. See picture below. |
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Upload the gif into the OAS creative portion first and then upload the swf file and finally upload the HTML which makes all the calls. | |
To learn more about modifying Flash files, please visit the Macromedia website at http://www.macromedia.com/resources/richmedia/
**Please also include a backup/default .gif with traffic.
**.SWF File Policy: Emii.com will accept up to 3 creative executions per ad size per campaign.
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Bespoke/Third Party Emails:
- All third party email blasts must have both a text and HTML component. If a text version of the email is not provided, deliverability will be limited to users who can only view HTML based emails.
- All HTML creatives must be furnished as an HTML file type and TXT files for text-based creatives.
- The HTML component cannot be larger than 50KB.
- All email images must be housed on the client’s server and all images must be in GIF file formats.
- No border widths on hyperlinks; if a border is specified, border must be set at “0”.
- Subject line copy must be provided. Copy is not to exceed more than 45 characters. Subject lines that exceed this parameter will most likely get truncated and this may affect deliverability
- All creative must be submitted at least two business days prior to scheduled blast.
- In accordance to the CAN-Spam Act, clients must provide emii.com with an updated suppression file.
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