American International Group's asset-management business has attracted interest from around a half-dozen bidders, The Wall Street Journal reports. The sale of the $100 billion AIG Investments has become tough due to client withdrawals and fall in asset prices.

Several buyers have submitted offers between $400-800 million. Firms that have shown interest in AIG’s unit include Ashmore Investment Management, Hellman & Friedman, Rhone Group, TA Associates, Franklin Templeton Investments and Southgate Alternative Investments.

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