Polish publisher Agora has agreed to buy Internet portal Trader.com for $54.4 million from Turkish media company Hurriyet, reports Thomson Financial.

Trader.com runs classified ads websites as well as property and auto advertising magazines, Agora said.

Agora, which publishes Poland's second-largest daily Gazeta Wyborcza, said earlier this year it wants to make Internet and niche TV channels its main sources of revenue within three years as growth of newspaper advertising stalls.